World Micro Market

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from Mary Awadallah<mary.awadallah@yale.edu>
to MARIA <maria.at.artcamp@gmail.com>

date Sat, Dec 4, 2010 at 10:21 PM
subject Thank you
mailed-by gmail.com
signed-by gmail.com
Hola Maria!

The jewelry from Art Camp is so beautiful! I bought two pairs of earrings for myself.

And we sold them during our annual Christmas sale yesterday.

The items sold so quickly! Everyone loved it all!

We hope to buy more goods from you soon, so we can sell them here at Yale.

Thanks to all the beautiful mujeres who made beautiful joyeria.


Monica Landy <monica.landy@gmail.com> T0 maria.at.artcamp@gmail.com Mon, Jan 10, 2011 at 9:45 PM
Dear Maria,

My name is Monica Landy, and I am partners with Catherine Thomas; together we lead World Micro Market, a student-run fair trade organization at Yale University. I am writing to you today with news regarding our organization and our partnership with ArtCamp.

These past few months have been wonderful for World Micro Market! We have been very successful in our sales. Our greatest achievement was our Winter Market, a huge sale that we hold every year in December just in time for the holidays. This year, we sold more goods and made more money than ever before– we made almost $3,000 !!! We are extremely thrilled and excited about this.

ArtCamp was instrumental to our success! At our Winter Market, we sold everything that we had bought from ArtCamp in previous months!!! Your products are extremely beautiful; I myself bought a number of bracelets, necklaces, and earrings as gifts for my family!! Everyone loved the ArtCamp goods, myself included!!

All of us here at World Micro Market are eager to continue our wonderful partnership with you at ArtCamp. In the coming months, we will have many more markets at which we could sell your beautiful goods, including another BIG sale coming soon in February! We will be contacting you soon about ordering new goods.

I hope that you are well and that all of the women at ArtCamp are well. Please let me know how you are doing!

I look forward to hearing from you and to speaking with you again soon. Once again, thank you so much for all of those truly beautiful goods! We absolutely love them!


Monica Landy
Former Co-President of World Micro Market
Yale College 2013

American University Students Discover Revolutionary Economic Science Principle

By reversing the conventional process flows of international commerce, students at the University of North Carolina and Yale have made a crucial discovery in economics. This is an unexpected advance in the adaptation of conventional international commercial trade practice. The real-world application of the theories described in a remarkable thesis has provided a proof of principle scientific method laboratory carried out in a multi-year study carried out on the campuses of prestigious academic institutions.

The on-campus project laboratory is based on an award winning 2009 thesis by Hamilton Ansley.
Ansley describes the project as “student run fair trade empowering artisans abroad.” A multi-year study based on critical experiments confirm the success in economic terms, of this new approach to commerce.

World Micro Market reverses the direction of traditional modern commerce. Instead of the enterprise being based on the demand of dealers, the business is guided by the needs of the producer artisans who greatly benefit from a steady consistent market and empowerment through business development representing a departure from the ways of the old-school transactions as well as from synthetic humanitarian marketing.

What began as a student project works in practice, allowing traditional third world artisans to contact prospects customers and collaborators, generating a very powerful fashion product distribution system.
The craftswomen of the villages of Guerrero Mexico have used the organization as a platform and their relationship with World Micro Market to work toward real-world economic development in the form of production orders, through the agency of the new commerce model introduced by World Micro Market.

Former Co-chair of World Micro Market at Yale University, Monica Landy said, “We are trying to affect change amongst Western consumers — we encourage them to be more thoughtful and responsible with their purchases… the money used to buy a pair of earrings from the talented traditional craftswoman of Guerrero, Mexico will go a lot farther and have a far greater positive social impact than the money used to buy a pair of generic, mass-produced earrings one might find at the mall.”

The campuses of Yale University in New Haven and University of North Carolina are hosts to the initial stages of this extraordinary economic experiment, providing sensitive markets for students, faculty, and staff that began the process. The craftswomen’s cooperative of Tecalpulco Guerrero, Mexico, became World Micro market partners by producing and providing uniquely handcrafted stone mosaic jewelry.

According to a spokeswoman for the artisan group, “The paternalistic models have all failed. This new creative and productive impulse is coming from the South to the North, this means that the artisans derive substantial benefit in the form of continuous employment, coming as production orders.”

The New World Women distributors benefit because they enjoy true producer prices which means they have a real profit margin advantage as they re-sell the jewelry. Because this new approach works so well
the implementation of the World Micro Market system is a step toward global social and economic responsibility and changes the way in which international commerce of aesthetic products is done, and all of this is entirely without the pernicious influence of importers, brokers, dealers, and wholesalers.

The students who began the initiative expect even more success in the future The continuing success of this project means that World Micro Market has passed the test of fire and will naturally extend, establishing WMM chapters in universities and colleges throughout the United States.

The initiative, concern, and creativity of a few American college students have brought about a real revolution in a manner that is creative, cooperative, and works well for the artisan families it helps support. The craftswomen of Guerrero, Mexico, applaud the World Micro Market authors and are happily looking forward to a continued alliance with these bright American college students, in order to continue to work together to promote local economic development, in the form of cottage industry jewelry production orders.

“The global Fair Trade industry with proceeds estimated at 4.1 billion usd$ annually, is experiencing rapid growth” This is from Ansley’s 2007 paper. “The Fair Trade industry operates on a model that leaves the artisan producers with the least amount of bargaining power…the Producers are the anchor of the Fair Trade chain, yet the producers can do little more than weather and adapt to the shifting currents of Fair Trade…”

“The major market competition to World Micro Market was seen to be 1. Ten Thousand Villages 2, SERRV 3. Global Exchange 4. One World Market. Broad Product market: Socially conscious university students who value handcrafts. Submarket 1: Fashionable Consumers Submarket 2: Socially Responsible Submarket Consumers. The target market includes undergraduate students, graduate students, university faculty, staff, visitors and the surrounding community. There is 6,585,000 undergraduate students at 4-year colleges across the nation.” This is all from the original Ansley 2007 economic dissertation business plan.

The idea that university students through the agency of credentialed campus organizations are in a privileged position to be able to access substantial potential customers under the most advantageous circumstances was the brilliant gem at the heart of the World Micro Market program, only remaining to be proved the viability of the profitable operations in the real-world environment of the campus expositions.

What makes World Micro Market unique is that they are not putting words in the mouths of the artisans and making claims that they are helping them; for the first time it seems, the craftspeople themselves are standing up and acclaiming the efforts of their benefactors in the North. Anyone who wants an interview with a craftsperson can get one, talk to whoever you want – when artisans have production they can stay home with their families and not be tempted to migrate or to go to the cities to seek employment. The craftspeople appreciate the opportunity to stay at home working in their shop with loved ones around.

The World Micro Market idea has allowed the native spirit of the artisan producers to influence the commercial process to a high degree. The pre-Colombian ancestors of these people were making handcrafts in production since many centuries before the first forms of money currency ever appeared.
By allowing the traditional approach of the producer culture to hold sway, the world micro market thesis has opened a door to the post commercial world, where the producer gets a material advantage finally.

Often, the producers are more or less used as stage props by the big Fair Trade businesses and one thing they don’t have are real artisans and craftspeople who support them unless afraid to lose their business if not complying with customers request for testimonial statements. The fact that you have hear real artisans.
real-world Mexican jewelry makers whose need to create and produce is deeply engrained over centuries.
It is the necessity and the ingenuity and the industry of these producers that inform World Micro Market.

The original concept was always a good one as it was expressed in the original academic paper in 2007. However it has taken these years to prove the economic viability of the model in its most basic form and the fact that seven years later World Micro Market continues to hold successful sales events in the UNC Pit and on the campus of Yale University. The expansion of the World Micro Market model to other institutions of learning is a prospect greatly looked forward to by the long-suffering craftspeople.

History will look back at Hamilton Ansley’s paper and recognize an idea that is part of the modern world marking departure from the conventional commercial practice of conceiving the entire process to begin with a checkbook, rather than conceiving of the process as flowing out from the creativity of the artisans.
Perhaps not surprisingly this is a more fertile, a more joyous approach, one leading to economic prosperity and not the fake happiness of craftspeople who are being posed by their customers, rather, real craftspeople who are genuinely overjoyed to have the opportunity to stay safe at home, practicing the artisan tradition of their parents and grandparents.


U.S. College Students Create Revolutionary Commerce Model
Student-run fair trade initiative empowers artisans abroad

A group of forward-thinking and globally conscious students from two U.S. universities have launched the World Micro Market, a revolutionary commerce model that supports Third World artisans.

Undergraduates at the University of North Carolina and Yale developed the model inspired by an award-winning thesis.

World Micro Market reverses the intentional direction of traditional commerce in the U.S. Instead of the business being informed by the demand of dealers by means of money or credit, the commercial process is informed by the creative producers, who turn the opportunity of market penetration into empowerment through economic development. When the producers inform the commercial process, this means good margin sales for the distributors as well as steady work for the artisans, with income sufficient to support a family.

The implementation of the World Micro Market system WHEN WAS IT IMPLEMENTED? (Initial implementation = October 2008 at University of North Carolina at the time the World Micro Market thesis was still being written) Then the WMM thesis was tested on the Yale and UNC campuses in 2009. is a step toward global social and economic responsibility and may well change the way international commerce of aesthetic products is conceptualized without the influence of importers, brokers, dealers and wholesalers.

Monica Landry, co-chair of the World Micro Market at Yale University, said it was created to encourage U.S. consumers to be “thoughtful and responsible” with their purchases.

“The money used to buy a pair of earrings from Mexican women will go a lot farther and have a far greater positive social impact than the money used to buy a pair of generic, mass-produced earrings one finds at the mall,” Landry said.

World Micro Market is being implemented now by the craftswomen of the village of Tecalpulco Guerrero, Mexico who are selling hand-crafted jewelry. WMM contacted the rural womans artisans cooperative traditional producers of handcrafted fashion jewelry.

“Because the creative and productive impulse is coming from south to north, the artisans derive great benefit in the form of continuous work, the fruit of deep market penetration,” said a spokesperson for the artisan group. “The New World Women distributors benefit because they enjoy true producer prices, which means they have a real advantage as they re-sell the jewelry.”

Catherine Thomas (Yale) Catherine.Thomas@Yale.edu
Mary Awadallah (Yale) 516 987 4659
Hamilton Ansley 919 356 4656
Monica Landy 201 658 4920

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